Summary: With most all businesses clamoring to get on the web and tap the e-commerce source, a world of opportunity awaits those interested in small business marketing consulting as a profession.
If you are interested in small business marketing consulting, do you know what will be expected from you? If you’ve learned some SEO and you enjoy working on web pages, don’t think that makes you a consultant. If you think you can do it and you plan to work independently, here are some of the things you should be able to do.
Understand Your Client
Coaching business owners and upper level staff is the beginning, and it concerns designing business plans, developing marketing strategies, and creating marketing plans. This is the basis of the program, and it generally takes some time to iron out, especially if there are several people to satisfy and get decisions from.
As soon as the direction the company wants to take is known, the shift goes to internet service that includes web design, hosting, search engine optimization, blog marketing, and internet commerce. You will be asked to provide insight into the best and most cost efficient ways that follow the preferred concepts.
The companies that you will deal with may be startups or long-standing ones, but they share a need for small business marketing consulting. Each one will be somewhat similar, but have an identity of its own, and you will need to direct that at the internet level.
Smaller companies generally do not have anyone on board who is capable of managing a website, or the personnel is too limited for them to attempt it. As a marketing consultant, you might be put on retainer to build the website, set up e-commerce, increase search engine rankings, and manage it ongoing.
Depending on the size of the retainer, you will probably outsource some of the SEO, such as article writing. A reliable base of quality providers is essential to have whenever you build a site. You can bid the work components out to competent individuals to save your own time for other things.
Flexibility and adaptability make for success in this profession. If you feel that your job description should only be limited to certain things, you will not be successful as a marketing consultant.
Small business marketing consulting is one of a limited number of growing opportunities that offers success potential in a struggling economy. Everyone wants an internet site to take advantage of every facet of commerce, and this provides a thriving climate for the internet marketing consultant.