Apr 28

Client-Attractive Pathways to Meet Your Coaching Clients Where They Are And Beyond

Have you ever had the feeling that sometimes we’re so close to our own coaching business that we don’t see the forest through the trees? Or is it that we forget to see the trees, and only see the big forest? Hmm well either way, one thing I do know for sure is that it’s important to take time to get some new ideas and insights on the way you’re meeting new clients. This week’s article is all about client-attractive pathways to meet your coaching clients where they are… and beyond!

First of all, it’s important to consider the different client-attractive pathways you provide for potential clients to get to know you, to connect with you and your services, to begin their working relationship with you.

The reality is some clients meet and are so excited that they want to work with you in every way possible (that would be your raving fans)! Others are a little more cautious and that’s okay too, as long as that person is moving forward in the process of becoming.

If you are like me, you don’t ever want to push or pressure potential clients to work with you. It’s not comfortable, it’s not the way we want it to be, and it’s not attractive either (quite the opposite, it can make you look “sales-y” or desperate). You certainly don’t want to spend time trying to work with people who are not interested, not willing or not committed to moving forward. On the other hand, some clients are not instant, and situations can change unexpectedly at any moment. Someone who is not ready today or tomorrow may be ready next week, next month or a couple of months down the road.

From my own experience, for example, many potential clients meet me the first time when I am speaking at a coaching community, networking meeting, or other live events. These are short low cost or no cost speak-to-shine-your-brilliance-and-sell-your-coaching-services presentations, meaning different “client-attractive pathways” that introduce potential coaching clients to my own coaching business so that they can discover me in various pathways and I can meet them where they are… and beyond.

From there on, some people then attend a workshop or webinar, others decide to do some coaching and mentoring. Other professionals in our industry may decide to invite me to be a speaker at their next event or summit. And there may be a few people who just want to be part of our community, connect on social media sites or be fan on Facebook, so that they can stay in touch, learn more from what I offer and work with me down the line.

As you can see, there are different client-attractive pathways to meet your coaching clients where they are… and beyond. The more client-attractive pathways you provide to people to be able to discover you, the more you create opportunities to meet coaching clients where they are… and beyond.

So how do you do that?

In order to meet your coaching clients where they are… and beyond, it’s a great idea to consider all the ways clients can work with you, all the levels of your coaching business you do, and all the various pathways you provide clients that give you the greatest access to all many coaching clients who value what you offer (and vice versa).

Now I want to give you 3 different places to consider to be able to create more client-attractive pathways that your clients can experience when meeting you for the first time and/or entering into a coaching business relationship with you, and it gives you some great ideas and insights about new simple, yet powerful pathways to meet your coaching clients where they are… and beyond!

3 Places to Meet Your Coaching Clients Where They’re… and Beyond

Your clients are most likely to be in 3 different places on their own journey when discover you and your coaching services. So when you’re looking for ways to meet them where they are at, you need to be thinking about all three. Here they are:

1. Geographically,
2. Financially and
3. Psychologically (in other words, in their mindset).

Let me show you an example to clarify what I mean.

You may offer a local live in-person event, and you know that not everyone is going to be able to show up at that location, that date and that time. Geographically: They may live very far away or have family obligations that prevent them from traveling. Financially: They may not have the financial resources to attend the event. And psychologically (from a mindset perspective), they may not be able to give that gift to themselves quite yet. So to meet those potential coaching clients where they’re at, you could, for instance, record the event both in audio and video, or maybe you want to take advantage of a more advanced technology we have nowadays and open up a livestream, giving people an opportunity to experience your event from the comfort of their home or office, and at a fraction of the cost of the full ticket plus travel expenses.

You see, as you start to think about it, you’ll find that there are many things that you can do to meet your coaching clients where they are… and beyond. Let’s look at each one of them a little deeper:

Meet Your Coaching Clients Geographically Using Technology.

Technology is a great way to bridge the geographic gap. As you may have seen, heard or experienced yourself, you can have coaching clients from different countries all over the world participating in your live events online via livestreams, webinars, teleseminars, video trainings, and so forth, where people can get instant access through the internet or dial in from all over the world. Technology plays a huge part geographically. You also can use audio CDs, DVDs and other virtual resources as client-attractive pathways to teach your “transformation” – the work you are here to teach – without people needing to travel. Isn’t that brilliant?!

Meet Your Coaching Clients Financially Using I.F.Os. (Irresistible Free Offers)

For coaching clients who either don’t have the resources or who are not quite ready to make the financial commitment to themselves so that they always would have the resources, you can offer different irresistible free offers (I.F.O.), no cost or very low cost client-attractive pathways into your teachings and more in-depth coaching packages and programs. These could include your FREE GIFTS such as, articles, special reports, e-books, calls, teleseminars, webinars, videos, etc.

IMPORTANT NOTE: At the same time you do want to meet your coaching clients where they’re at financially by providing an array of options, it’s important to keep giving your ideal clients the opportunity to step up, the opportunity to move to the next level, and the opportunity to take a quantum leap. The transformational truth is there is a tight correlation between the level of investment someone makes and the amount of action they take. And, of course, the amount of action they take correlates to the amount of results they enjoy. I like to call it “Law of Attraction in Action” or the “Law of G.A.D.I.” Ripple Effect (Law of G.A.D.I. – Go And Do It!), which lead us to our next point beautifully.

Meet Your Coaching Clients Psychologically Using I.P.Os. (Irresistible Paid Offers)

Coaching clients (and people in general) are all in different places around giving themselves the gift of transformation, the gift of expansion, the gift of growth. The common challenge is that many of your coaching clients who are weak in that area are the ones who most need to show up and benefit from your coaching packages, programs and services. So, that’s why it’s extremely essential to acknowledge and meet them where they are at, but also give them what they need so that they can overcome their own internal obstacles and come and get the amazing results, outcome and transformation that you provide. Making a very clear, irresistible paid offer (I.P.O.), complete with compelling content, limiters and incentives is the key.

The bottom line is that you want to help, serve and support your coaching clients at the highest level. So, yes, use technology and offer different price points and free gifts, but also inspire and encourage them to stretch beyond their comfortable zone, beyond where they are now, beyond where they think they are capable of so that they can start and continue the process of becoming the person they are meant to become and finally be who they were put here on the planet Earth to be!

Authentic Business Success in Action

Now it’s your time to thrive. After reading this article, knowing what you know now, write a list of the different client-attractive pathways you can create in your coaching business to meet your coaching clients where they are… and beyond. Choose one that is the easiest, fastest and brings the most impact and income potential to your coaching business to start with. Make a decision, make a commitment and apply the Law of G.A.D.I. – Go And Do It! And more important, take the very next first step today! And that my dear friend will bring you authentic business success as an enlightened entrepreneur when it comes to meeting your coaching clients where they are… and beyond! icon smile Client Attractive Pathways to Meet Your Coaching Clients Where They Are… and Beyond

QUESTION: What’s stopping you from meeting your coaching clients where they are at? Please share your comments below. We’d love to hear from you. And remember, I’m here when you need me. Let’s thrive together today, tomorrow and beyond, shall we?!


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