Jan 30

Custom Booklet Printing – Ideal Marketing Tool for Small Businesses

Custom booklet printing is becoming increasingly important today in branding as well as spiffing up corporate image for a growing number of small businesses. Booklets offer ideal marketing opportunities in terms of creating awareness and providing valuable information consumers need to make decisions. They are custom-printing friendly in the sense they are easy to print. People can be creative with booklet printing–making the cover page, for instance, very interesting and eye-catching enough to capture attention. With custom booklet printing, a company can include its logo and contact details in the material and there are templates that can be used for effective print designs. Printing technology has advanced in such a way that high quality printing of any type printing selected is now available at affordable prices. And there is also the preference for either online or offline printing.

Economy and Magic in Digital Printing

Digital printing has just made it easy for custom booklet printing. Even bookstores are today becoming increasingly interested in the magic in digital printing. Customers can now get an out-of-stock book printed within minutes, for instance. The emergence of Kindle and other gadgets for reading have not trivialized the importance of custom booklet printing and bookstores are finding a market as well for printing of out-of-stock titles, in this case, printed in small custom batches. This printing technology today exists in a machine such as the Xerox’s Espresso Book Machine for book printing and custom publishing and can automatically cut, bind and print. The cost of this machine is in the range between $97,000 and $118,000 with the capacity to access an online library of titles and then prints, trims and binds paper backs on demand.

Value in Documents

The bottom-line is, there is a growing push for digital printing today and printing houses are aware that custom booklets can now be printed economically with the power and magic of digital printers. Of course, the growing popularity of online advertising is not going to make printing obsolete after all. Customers and clients of all levels will always see value in documents they can hold and view, booklets that inform about a product or service in a snapshot. Custom booklets are visuals that are a key aspect in grabbing a customer’s attention. What business cards do when used as a small business effective approach to developing contacts, booklets essentially brand a small business and provides grooming in corporate image building. The fundamental advancement in booklet printing services has offered several possibilities for creating business marketing collateral with custom booklet printing and has been seen as a disrupting player in the “traditional” publishing space. Clearly, the e-book space is becoming the trend made possible by software platforms developed in-house that will allow people to create and distribute multi-media enabled digital books and custom booklets.

Sales Tool

Booklet printing is such a powerful sales tool and an excellent way to communicate key messages about products and services. What custom booklet printing does best is to bring any small business to life. The various creative ways small business booklet content can be presented with custom booklet printing comes through in a way it makes content stand out in the booklet pages with superior color printing and perfect saddle stitch binding as desired. Custom printing is simply good for business and corporate image grooming and growth. And there is no shortage of online booklet printing services that can make it easy and affordable to order booklets for all marketing needs.


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