Finding the right small business marketing consultant for your industry can be a chore. There are so many wannabes that are more then willing to take your money, but not return on what they promise. I know. I’ve worked in this business for quite some time now. Let me help you find the right hire for your company.
Like any other aspect of your business, you always want there to be a return on your investment. It doesn’t matter if that’s with your marketing methods, your in house employees, or your out side hires. Each of these things need to bring you more money in then you are spending. If you don’t do that, think of how fast your business is going to fail.
The right small business marketing consultant needs to understand this as well. The first thing I recommend looking for when you are finding the right person for the job is that they can actually show you how they will be a return on investment. They must have a plan, a strategy, whatever that shows you exactly how you should expect to see their services being paid for and hopefully returning much more.
I don’t think many business owners would hand me a six figure check without me being able to show them how I can return them seven figures in a reasonable amount of time.
You’ve started looking for a small business marketing consultant for one of two reasons. Either, you don’t know marketing and would just be wasting your money trying it yourself, or you know how to market but you don’t have the time to do everything needed. I hope you know somewhat about marketing because it makes the hire process much easier and predictable.
The next thing you have to look for when it comes to a business consultant is that they actually have the knowledge. You can find this out a number of ways. Do some research on them. Are they a published author? Is there any mention of them out there on the web? How I look at it, if you are such a great marketing consultant shouldn’t you have been marketing yourself with the same intensity as you would someone’s business?
If the small business marketing consultant starts throwing all this technical mumbo jumbo vocabulary at you, it’s a sure sign to choose someone else. They should be helping you understand the process more instead of keeping you in the dark. You don’t have to be highly involved in the marketing process when you find the right consultant, but they should be able to keep you in the loop.
Technical lingo is a common practice of someone just trying to sell you something. A good business consultant [http://www.petellebusinessconsultant.com] shouldn’t have to sell to you at all. I know that sounds funny, but I have never had to sell myself to a prospect. I prove everything I say to them and they know 100% what I say is true. There is no guessing.