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Jun 24

Indias Growth In The Advertising Industry

The Indian advertising industry as it stands today is all about business. It has grown from being a small scale business to a full grown industry. It has come up as one of the key industries and tertiary sectors and has expanded its reach be it with respect to creative branding, the capital deployed or the workforce involved. Advertising firms in India, in no time have carved a niche for themselves and set themselves on the world map. It is one of the key factors to improve your business.

Advertising agencies in India with an estimated value of es13, 200 crore has astonished many the world over with some astounding work that has emerged in the recent past. The creative minds in Indias creative branding agencies have produced some unbelievable concepts and work that can be considered as masterpieces in the field of advertising.

Event management in the country too has taken a leap. Print Media agencies, Outdoor Ad agencies and PR companies all have come a long way from being small and medium sized industries to becoming well known brands in the business. Various advertising firms, PR agencies, outdoor ad agencies in India have emerged as some of the top agencies of the country.

The Indian economy is on an upswing and the market is on a constant path of growth. With the market expanding, Indian advertising agencies have much to cheer. Businesses are turning to advertising firms to cash in on profitable business opportunities. Expansion in business has resulted in a consequent boom in the advertising industry as well.

Advertising agencies in India today deal with national and international projects. This is essentially due to the fact that the industry offers a range of functions to its clients that cover end to end solutions including client servicing, media planning, media buying, creative conceptualization, pre and post campaign analysis, market research, marketing, branding, and public relation services.

Given the present pace at which the Indian advertising firms are moving the industry is geared to witness a significant boom in the times ahead. If the pundits are to be trusted then the industry in the times to come will be a key contributor to the GDP. With al this there is definitely no looking back for the Indian advertising industry that is all set to win accolades from the world over.

Indias online advertising market worth Rs. 250 crores, India mobile advertising is Rs 40 crores. Internet advertising, already a $15 billion industry in the US, is set to see a big boom in India. According to a media reports, internet advertising stood at Rs 215 crore last year (a 43 per cent growth over the previous year), but industry watchers say that it could grow more than ten fold (to Rs 2,500 crore) by 2011. Mobile advertising, which is hot in India simply because, for every internet user there are five mobile phone users, is also projected to grow from Rs 40 crore currently to Rs 500 crore by 2011.

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