Apr 27

Steps To Creating Successful Advertising Slogans

Advertising slogans are catchy phrases created for a product or service offered by a company. The slogans are used to make the product memorable to the public. The long standing belief is that a product with a memorable slogan will be purchased more than other similar products. The reason behind this is that people will recall a product with a slogan over a product without one.

Creating successful advertising slogans follows a particular set of steps. The initial step is getting to know the client and their goal for this new slogan. This means one will have to identify the unique qualities of the company or product being marketed. A focus on the companys strengths is also important in the development of an advertising slogan.

It may help at this stage to brainstorm a list of words that describe the company. The more words one can produce the more options one has for creation of a slogan. Having someone on an advertising team to share this list and possibly create additional descriptions may be helpful. After all, two heads are better than one.

The subsequent step builds on the first. The companys strengths now have to be used when brainstorming ideas for advertising slogans. This is one of the most difficult parts of creating a successful advertising slogan. The ideas generated should focus on the strengths while attempting to be catchy and memorable. Using the previously generated list of describing words may be helpful in creating possible slogans.

After a substantial list of possible slogans has been developed, it is best to type them into word processing software. Often times, seeing a slogan in print can give more information about its possible success. This is where the advertiser can polish the possible slogans and perfect them. It may be helpful to use cliche software. This type of software provides cliches for particular keywords. The cliches produced may help add the finishing touches on the possible slogans.

Using the narrowed and perfected list of slogans, it is again time to present them to fellow employees. It is always best to ask for advice from other advertising agents because they have experience in this area. They can give final thoughts and suggestions prior to pitching the slogan to the clients.

The final step is to meet with the clients and present the selected slogan for their approval. It may be a good idea to have a couple of choice slogans in reserve so the company may have additional options in the event they are not happy with the selected slogan.

Creating successful Ad slogans is a time consuming process, but following these particular steps can provide a more efficient and successful process.


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